64% Shop During Merdeka Week
Get 8 actionable insights from Malaysian shoppers to plan winning Merdeka sales campaigns and increase your brand’s conversions.
TikTok Drives 87% of Users to Buy - See What Works
TikTok has collapsed the funnel. Our survey of 423 Malaysians reveals why they buy, what they buy, and how price, trust, and...
Unlocking the Malaysian Breakfast Mindset
Get 4 surprising insights into Malaysia’s breakfast habits to fuel data-driven F&B campaigns, backed by a survey of 400 consumers...
Malaysiakini Childcare Study Report
This section explores the rising costs of raising children in Malaysia, limited childcare, and how these challenges affect family...
Navigating A Challenged Economy. Malaysian’s Financial Outlook 2024
In this chapter, we examine recent and projected expense patterns among Malaysians, explore spending behaviors, assess financial...
Gen Z Media Consumption Habits & Taking the Big W in Marketing
Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to...
How COVID-19 Impacted Behavior, Lifestyle, Work and Family
The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their...
5 Consumer Trends in FMCG During an Inflation in Malaysia
Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during...
5 Consumer Truths of the Household Care Industry
Sustainability. Cleanliness. Choices and availability. What exactly do consumers in Malaysia want marketers to know? We will break...
Malaysians Dating Trends And Sexual Habits Data
In this article, we highlight findings from our latest consumer survey, part of Vase.ai’s monthly report series for subscribers.