Latest Podcast Episode
Power of Consumer Research:
Lessons from Nestlé on how KitKat achieved 45% Sales Growth in a Year
In this episode, we speak with Anthony Low, a former VP at Nestlé, about his experiences in building global brands and driving business growth across different countries such as Japan, China and Malaysia.
July 27, 2022
Keeping Up With Consumers: Power Growth with Consumer Insights
Watch Julie from Vase.ai shares a step-by-step guide to power marketing growth and reach new heights with consumer insights.
Latest Webinar Recordings
The ultimate framework for Your Marketing Strategy in 2022
Discover how you can spur your brand’s growth by systematically analysing consumer insights via an empathy map.
Turning Consumer Data into Brand Insights
PiWo Chia, founder of Idealogic, breaks down the problems with consumer data in marketing and his own methods to overcome them.
Downloadable Case Studies
Free Consumer Insights
Gen Z Media Consumption Habits & Taking the Big W in Marketi...
Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to effectively e...
How COVID-19 Impacted Behavior, Lifestyle, Work and Family
The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their experience....
5 Consumer Trends in FMCG During an Inflation in Malaysia
Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during these diff...
Why You Need Agile Market Research to Run Successful Campaig...
Agile campaign marketers can quickly and efficiently act upon insights to seize opportunities for better conversion rates and stronger bran...
Understanding Malaysians’ Experiences of Stalking
Find out what Malaysians think and perceive of stalking and stalking-related behaviors.
Consumer Insights: A Guide
Effective market research helps turn knowledge, statistics and data into actionable, consumer insights. Read on to find out how.
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