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5 Steps Brand Strategy Framework adopted by Fortune 500 companies
Sheznie Merican | Marketing & Corporate Communications Manager
In this episode, Sheznie Merican, a brand and marketing manager with over 30 years of experience in various industries, will uncover the strategic blueprint PETRONAS employed for its branding. The secret sauce? The ADAM+E framework.
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Gen Z Media Consumption Habits & Taking the Big W in Marketi...
Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to effectively e...
How COVID-19 Impacted Behavior, Lifestyle, Work and Family
The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their experience....
5 Consumer Trends in FMCG During an Inflation in Malaysia
Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during these diff...
Why You Need Agile Market Research to Run Successful Campaig...
Agile campaign marketers can quickly and efficiently act upon insights to seize opportunities for better conversion rates and stronger bran...
Understanding Malaysians’ Experiences of Stalking
Find out what Malaysians think and perceive of stalking and stalking-related behaviors.
Consumer Insights: A Guide
Effective market research helps turn knowledge, statistics and data into actionable, consumer insights. Read on to find out how.