FMCG Brand Switching Report 2026: How Malaysian Shoppers Are Rethinking Their Baskets
83% of Malaysian shoppers switched brands in 2026. See which categories are losing loyalty, why local brands are winning, and what...
Unlocking the Malaysian Breakfast Mindset
Get 4 surprising insights into Malaysia’s breakfast habits to fuel data-driven F&B campaigns, backed by a survey of 400 consumers...
5 Consumer Trends in FMCG During an Inflation in Malaysia
Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during...
5 Consumer Truths of the Household Care Industry
Sustainability. Cleanliness. Choices and availability. What exactly do consumers in Malaysia want marketers to know? We will break...
Key Insights from Malaysian Women for Personal Care Marketers in 2022
Explore Vase.ai's 2022 survey on Malaysian women's personal care habits, brand preferences, and how social media impacts their...
