Consumer research reports for Malaysia and Southeast Asia

Singapore Media Consumption Report 2026: What Each Platform Is Really Used For (and What Leads to a Sale)

Singapore media consumption 2026. A Vase.ai study of 200 adults on YouTube, Instagram, TikTok, Facebook and TV, what each platform...

Gen X Media Consumption in Malaysia: How They Watch, Learn & Shop Online

Discover how Gen X in Malaysia consume media today, with data-driven insights from Vase.ai to guide channel planning, content...

Millennial Media Consumption in Malaysia: How They Watch, Learn & Shop Online

Discover how Millennials in Malaysia watch, learn, and shop online, with data-driven insights from Vase.ai to guide media,...

Gen Z Consumer Habits: How They Watch & Shop in Malaysia

Explore Gen Z consumer habits in Malaysia. See how they use TikTok and YouTube for news, brand discovery, and shopping in...

24 Media Consumption Behaviours Across Generations in Malaysia Report

Plan your 2026 brand strategy with data. Discover 24 insights from Vase.ai’s Media Consumption Report showing how Malaysians...

TikTok Drives 87% of Users to Buy - See What Works

TikTok has collapsed the funnel. Our survey of 423 Malaysians reveals why they buy, what they buy, and how price, trust, and...

Gen Z Media Consumption Habits & Taking the Big W in Marketing

Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to...