Skip to content
Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts Listen Now
×

Make sure your ads engage your audience

  • Measure the impact of your advertising campaign
  • Test which ads ideas resonate the most with consumers
  • Trusted by renowned media agencies & FMCG giants
Frame 36
The #1 Consumer Research Platform
Trusted by 250+ companies to get reliable AI-driven research and insight.

Campaign research that increases your audience engagement

Save your time, resources and avoid PR blunders. Designed by campaign research experts.

6

Pre-Ad Testing

Best for teams that:
  • Look to validate storyboards or ads concept with the target audience.
  • Intend to understand if the advertising concept is producing the intended results or if it generates any unexpected negative reaction.
7

Post-Ad Testing

Best for teams that:
  • Intend to measure the effectiveness of their marketing campaign in uplifting their brand.
  • Understand why consumers like/dislike the ads.
  • Look to validate their solutions concept and identify the interest level among their target consumers.
  • Are designing their solution concept and looking to bridge any gaps.
8

Messaging Testing

Best for teams that are:
  • Looking to test advertising messaging that can appeal best to increase purchase intent and differentiate from competitors.
9

Media Consumption Behaviour

Best for teams that are:
  • Looking to allocate their media budget.
  • Understand which media does the target consumer spend their time on.

How Vase.ai Tech Increases the ROI of Your Ad Campaign

60e66b18519b8e027ddf73ea_CampaignEffectivenessUSP_01-p-500

Test your ad ideas at scale

Test all your advertising ideas with real consumers, validate which ideas you should choose or dump. The best part is you don't have to reveal your brand name because all the testing is anonymous.

Identify audiences that resonate with your ads & those who don't

Segment your ad test and ad tracking data easily to reflect the different personas that you are targeting. Sift through their similarities and differences in a bird eye view.

60e669a7844ae92c94bf15b2_CampaignEffectivenessUSP_02-p-500
60e66ba0100a2b87cd349028_CampaignEffectivenessUSP_03-p-500

Understand the reasons why some ads just don't work

Get constructive feedback on how to improve your next advertising campaign by knowing exactly WHY people dislike or don't understand your ads.

Measure if your marketing campaign uplifts your brand

Generate an ROI report for each of your marketing campaign and show your stakeholder how the marketing campaign is building and strengthening the brand equity.

60dd1a05401ea0324480b9d1_CampaignEffectivenessUSP_04-p-500
60dd1a040f28c2b0594e9521_CampaignEffectivenessUSP_05-p-500

Understand the local patterns of media consumption

Not sure which advertising channel you should be focusing your budget on? We help you identify the right channel by finding out where your target customers are spending their time.

Testimonials

How brands uses Vase.ai for better research

“With Vase.ai, you can be super sure of the strategy that you're implementing.”

“Now I have more time to focus on the development of the strategy of the marketing campaign."

PiWoChia(Idealogic)_TestimonialPicture
PiWo Chia

- Founder of Idealogic
idealogic_logo

“The Vase.ai team’s understanding of Carsome's business challenges helped shape an impactful and insightful research study.”

“We used the responses from the research to understand how to better communicate with consumers and make more effective decisions on advertising channels. We have been using the results from the surveys to revise our advertising budget allocations each quarter. We made decisions to abort certain ads and invest more in others. Our communication with consumers has also shifted to focus more on their problems and concerns."

JaniceChin(Carsome)_TestimonialPicture
Janice Chin

- Former Marketing & Product Director
carsome_logo

“Vase.ai’s online survey panels allow us to reach our desired demographics of youth voters in Penang, swiftly and efficiently.”

“There is no shortage of macro-level surveys on policy and political support among Malaysian youths. However, micro-level surveys that give us a granular view on the issues that matter remain scarce. Physical surveys take up plenty of time and limit us from reaching our target audience quickly."

LauHouKeong(SEDAR)_TestimonialPicture
Datuk Lau Hoi Keong

- CEO of SEDAR Institute
SEDAR_logo

“Conducting online research via Vase.ai helps when a deadline is tight because the turnaround is fast and we were able to see live data throughout the collection period.”

“Vase.ai's quick turnaround time allowed us to determine the campaign direction, instead of having to wait till the completion of a research to get a top line."

ChitQuah(SPOIN)_TestimonialPicture
Chit Quah

- Managing Director of SPIN Communications
spin_logo

“The online survey also enabled us to increase the survey population by a large margin without increasing the cost of the study.”

“Hence we thought it was quite a well-balanced study that has definitely given us important insights for our future marketing plan."

CheahJiaMing(BaskinRobbins)_TestimonialPicture
Cheah Jia Ming

- CEO
baskinrobbins_logo

“I don't think there's a better platform that can get you data right now than Vase.ai”

"Vase.ai, Our crystal ball for success! Thanks to them, we understand our customers better, unlock new opportunities, and thrive as entrepreneurs

AmritMuralidharan(Complemen+)_TestimonialPicture
Amrit Muralidharan

- Co-founder of Complemen+
complement_logo

“We were lucky to have worked with Vase.ai on a  previous research and knew that it was wise to continue that relationship”

“While I do have a background in social science, I’m not a data expert. So, it was great to have Vase.ai’s researchers share their feedback on analyses I had done to ensure accurate representations.”

YuRenChung(WAO)_TestimonialPicture
Yu Ren Chung

- Deputy Executive Director of Women's Aid Organisation
wao_logo-1

“We never had information about what consumers in Malaysia think about health & dietary supplements, and reports from firms such as Nielsen & Euromonitor are costly for small organizations like ours.”

“I will continue using Vase.ai because not only do I like the service and that the team is very responsive, but also of its speed, simplicity and affordability.”

JamesPereira(MADSA)_TestimonialPicture
James Pereira

- General Manager, Malaysian Dietary Supplement Association
madsa_logo

“Vase.ai has built a platform that makes research intuitive enough for amateurs at research like myself (ie. a marketer, to use and get insights).”

"Vase.ai isn’t just a platform, there is actually a team of researchers who will work with us and guide us in the right direction on getting the questionnaire designed."

HuiYeeTeh(Redbull)_TestimonialPicture
Hui Yee Teh

- Head of Marketing of ALLEXCEL TRADING SDN. BHD.
redbull_logo

“You can now say to your boss: “Give me a tiny budget, give me 5 days, I’ll answer the core questions that we shouldn’t ignore in a time and cost effective way that will allow us to avoid major mistakes.”

“Quick answers, quick data, good for PR. Vase.ai is perfect for producing bite sized information, e.g. 9 out of 10 people like this product - perfect for telling the boss.“

DanHarrow(M&CSaatchi)_TestimonialPicture
Dan Harrow

- Managing Director
m&csaatchi_logo

How Vase.ai outperforms traditional research

22

Fast

Save 5x of your time from waiting for results with AI-driven insights

23

Accurate

Get the most accurate standing of your brand with fresh insights

24

Be in control

Enable you to dig deeper instantly with follow-up questions

2

Get guidance

Enjoy the speed to insights with Research Expert customisation

Trusted by 250+ companies & recognised with multiple awards.

award

Better consumer research starts here.