Resources

Discover the latest retail shopping trends and consumer habits in Malaysia for 2025. Get actionable insights from Vase.ai to stay...

Get 8 actionable insights from Malaysian shoppers to plan winning Merdeka sales campaigns and increase your brand’s conversions.

TikTok has collapsed the funnel. Our survey of 423 Malaysians reveals why they buy, what they buy, and how price, trust, and...

Get 4 surprising insights into Malaysia’s breakfast habits to fuel data-driven F&B campaigns, backed by a survey of 400 consumers...

This section explores the rising costs of raising children in Malaysia, limited childcare, and how these challenges affect family...

In this chapter, we examine recent and projected expense patterns among Malaysians, explore spending behaviors, assess financial...

Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to...

The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their...

Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during...

Sustainability. Cleanliness. Choices and availability. What exactly do consumers in Malaysia want marketers to know? We will break...

Consumer research reports for Malaysia and Southeast Asia