Navigating A Challenged Economy. Malaysian’s Financial Outlook 2024
In this chapter, we examine recent and projected expense patterns among Malaysians, explore spending behaviors, assess financial...
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Gen Z Media Consumption Habits & Taking the Big W in Marketing
Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to...
How COVID-19 Impacted Behavior, Lifestyle, Work and Family
The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their...
5 Consumer Trends in FMCG During an Inflation in Malaysia
Find out more about the latest insights into consumer behaviour and brand equity in FMCG industry for effective marketing during...
5 Consumer Truths of the Household Care Industry
Sustainability. Cleanliness. Choices and availability. What exactly do consumers in Malaysia want marketers to know? We will break...
Malaysians Dating Trends And Sexual Habits Data
In this article, we highlight findings from our latest consumer survey, part of Vase.ai’s monthly report series for subscribers.
Key Insights from Malaysian Women for Personal Care Marketers in 2022
Explore Vase.ai's 2022 survey on Malaysian women's personal care habits, brand preferences, and how social media impacts their...