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Reliable Concept Testing made SIMPLE

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Get reliable answers to the winning concept, starting at RM 5,000.
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End-to-end concept testing, all done for you in 3 weeks.
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Get detailed, presentation-ready report to push your ideas forward. (32)
The #1 Consumer Research Platform
Trusted by 250+ companies to get reliable AI-driven research and insight.'s Concept Testing covers

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Product Concept

Optimize your investment in product ideas that sell.

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Ads Messaging

Increase sales with relevant ad messaging and concepts.

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Product Packaging

Attract your audience with packaging that stands out.

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Product Claims

Convert your target audience with convincing claims.

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Product Variant

Increase market share with different product variants that sell.

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Product Flavour

Discover trending flavours 10x faster than your competitors.

How it works (30)

Step 1: Give context about your concept test project

Answer 7 questions by sharing details about your concept. Choose from our list. (30) (33)

Step 2: Upload your concepts

You can choose to insert text or upload images, audio files, videos, GIFs, and more. (33) (29)

Step 3: Get your report in 3 weeks.

Get visualization on which are the winning concepts, the losing ones and suggestions to improve. (29)

Presentation-ready reports in 3 weeks

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Discover the winning concept

Get Score based on overall likeability, purchase intention, relevance, brand cohesiveness, and more.


Understand your target audience's likes and dislikes of your concept

Even the winning concepts have room for improvement. Improve your concept further with concrete suggestions.


Detailed breakdowns by group

Dive deeper into the data and explore how people think based on their location, gender, age, race, and purchasing behaviours.

Over 200+ brands use's Concept Testing because it is :

Set up Research in Minutes

Setup Research in Minutes

Set up and launch your research by answering 7 simple questions we'll take care of the rest.

100% Research Reliability

100% Research Reliability

Research designed by experts and all data goes through stringent quality assurance processes.

Detailed report in two weeks

Detailed Report in just 3 weeks time

Get a report that includes research background, executive summary and concept results.

Start research from RM 5,000

Start Research from as low as RM5,000

Even startups and SMEs can conduct reliable concept testing with our flexible pricing. 

Ready to grow your company to the next level?

Even if you are research novice, Concept Test ensures you never struggle with research ever again.

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