Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts
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Product research at different stages of the product lifecycle
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Problem Validation
Who is it for?
Teams looking to identify the market size of the problems that they are tackling
Intend to validate if the problem they tackle is a serious problem that people are willing to pay to solve
Idea Validation
Who is it for?
Teams looking to validate their ideas or find a winning idea
Perfect for those who look to get feedback on their initial idea
Concept Appeal & Interest Level
Who is it for?
Teams looking to validate their solutions concept and identify the interest level among the target consumer
Perfect for those who are designing their solution concepts and looking to bridge any gaps
Production Evaluation & Satisfaction
Who is it for?
Brands with products that are already in the market
Teams looking to get feedback on their products and gauge customer satisfaction
Pricing & Promotion
Who is it for?
Teams looking to test different pricing & promotion to identify appeal level
Post Launch Tracking
Who is it for?
Brands with products that are already in the market
Teams looking to gauge the effectiveness of marketing campaign in launching the product
step 1
Write her ideas on Vase.ai platform
Jane uses Vase.ai platform to write down her ideas as it is as intuitive as using Word document. And Jane can use Vase.ai even when she just wants to ask 5 questions!
step 2
Select the target consumer to test her ideas
Jane only wants to target snacks eater who buy their snacks online and are between 18-35 years old. Vase.ai offer access to 3.6 million people in SEA with not just demographics, but also behaviours and psychographics.
step 3
Vase.ai Researcher helps review the survey
As Jane is not a researcher and afraid of getting anything wrong, expert researcher review service is available on the day itself. Jane is assured to get accurate data.
step 4
Survey data streams in real time & gets validated by our tech
Our platform allows Jane to keep track of all answers that are coming in, giving her the full control. It also comes with technology to remove gibberish data, ensuring that she gets only the right data.
step 5
Get suggested insights automatically & support from research experts
Jane no longer has to download the data and do manual calculation. Our platform auto suggests insights that could be interesting and useful. We provide additional help such as analysis guidance and PPT reporting delivery when Jane needs the extra touch!
Testimonials
How brands uses Vase.ai for better research
“With Vase.ai, you can be super sure of the strategy that you're implementing.”
“Now I have more time to focus on the development of the strategy of the marketing campaign."
PiWo Chia
- Founder of Idealogic
“The Vase.ai team’s understanding of Carsome's business challenges helped shape an impactful and insightful research study.”
“We used the responses from the research to understand how to better communicate with consumers and make more effective decisions on advertising channels. We have been using the results from the surveys to revise our advertising budget allocations each quarter. We made decisions to abort certain ads and invest more in others. Our communication with consumers has also shifted to focus more on their problems and concerns."
Janice Chin
- Former Marketing & Product Director
“Vase.ai’s online survey panels allow us to reach our desired demographics of youth voters in Penang, swiftly and efficiently.”
“There is no shortage of macro-level surveys on policy and political support among Malaysian youths. However, micro-level surveys that give us a granular view on the issues that matter remain scarce. Physical surveys take up plenty of time and limit us from reaching our target audience quickly."
Datuk Lau Hoi Keong
- CEO of SEDAR Institute
“Conducting online research via Vase.ai helps when a deadline is tight because the turnaround is fast and we were able to see live data throughout the collection period.”
“Vase.ai's quick turnaround time allowed us to determine the campaign direction, instead of having to wait till the completion of a research to get a top line."
Chit Quah
- Managing Director of SPIN Communications
“The online survey also enabled us to increase the survey population by a large margin without increasing the cost of the study.”
“Hence we thought it was quite a well-balanced study that has definitely given us important insights for our future marketing plan."
Cheah Jia Ming
- CEO
“I don't think there's a better platform that can get you data right now than Vase.ai”
"Vase.ai, Our crystal ball for success! Thanks to them, we understand our customers better, unlock new opportunities, and thrive as entrepreneurs
Amrit Muralidharan
- Co-founder of Complemen+
“We were lucky to have worked with Vase.ai on a previous research and knew that it was wise to continue that relationship”
“While I do have a background in social science, I’m not a data expert. So, it was great to have Vase.ai’s researchers share their feedback on analyses I had done to ensure accurate representations.”
Yu Ren Chung
- Deputy Executive Director of Women's Aid Organisation
“We never had information about what consumers in Malaysia think about health & dietary supplements, and reports from firms such as Nielsen & Euromonitor are costly for small organizations like ours.”
“I will continue using Vase.ai because not only do I like the service and that the team is very responsive, but also of its speed, simplicity and affordability.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
“Vase.ai has built a platform that makes research intuitive enough for amateurs at research like myself (ie. a marketer, to use and get insights).”
"Vase.ai isn’t just a platform, there is actually a team of researchers who will work with us and guide us in the right direction on getting the questionnaire designed."
Hui Yee Teh
- Head of Marketing of ALLEXCEL TRADING SDN. BHD.
“You can now say to your boss: “Give me a tiny budget, give me 5 days, I’ll answer the core questions that we shouldn’t ignore in a time and cost effective way that will allow us to avoid major mistakes.”
“Quick answers, quick data, good for PR. Vase.ai is perfect for producing bite sized information, e.g. 9 out of 10 people like this product - perfect for telling the boss.“
Dan Harrow
- Managing Director
How Vase.ai outperforms traditional research
Fast
Save 5x of your time from waiting for results with AI-driven insights
Accurate
Get the most accurate standing of your brand with fresh insights
Be in control
Enable you to dig deeper instantly with follow-up questions
Get guidance
Enjoy the speed to insights with Research Expert customisation
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