Skip to content
Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts Listen Now
×
Back to All Articles

How COVID-19 Impacted Behavior, Lifestyle, Work and Family

The pandemic forced Malaysians to follow restrictions never imposed on them and changed how they had been living. This is their experience.

Vase.ai
Vase.ai

Nov 08, 2022

The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight guidelines to ensure the safety of themselves and their families. Every day life routines changed, many jobs were threatened, many businesses were put in a position to make very challenging decisions and those who were infected or had family or friends infected by the virus went through a painful and challenging period.

Untitled-9

Observing the changes Malaysians had made to their everyday lives, The National Population and Family Development Board (NPFDB), an agency under The Ministry of Women, Family and Community Development took a closer look into how Malaysians were coping with this crucial situation. The government body wanted to learn about Malaysians' lifestyle changes, be it professional or personal, and understand the challenges and sacrifices that many individuals were placed in a position to make when the pandemic “disrupted” their lives. NPFDB sought to learn about and spread awareness of the challenges Malaysians were experiencing during this time.

NPFDB’s Vision is to be the center of excellence for the population & family. As there were large financial concerns among Malaysians during this period, this was a factor to examine and understand the reasons behind a possible fluctuation in family planning rates for not just the year 2020, but the impact which COVID-19 has created, resulting in personal life modifications for a certain period of time, perhaps even beyond the year 2020.

The survey conducted by NPFDB with Vase.ai was presented to 1,175 Nationally Representative Malaysians ages 18 and above. Demographics for the study included a population of Gen X, Y, and Z of Malaysians, from rural and urban regions who shared details about their professional and personal lives, especially during the COVID-19 pandemic. This study was in preparation for NPFDB’s webinar scheduled in mid-July 2020. NPFDB commissioned Vase.ai for this study. The study was conducted on Vase.ai’s flagship product, Every.

“Every” by Vase.ai is a consumer innovation platform that enables organizations to innovate together with consumers in real-time. 'Every' can also be used for rapid public opinion polling, with the capability to collect opinions from 1,000+ nationally representative Malaysians in hours. Organizations like NPFDB are using Every to build better products, services, and public policies together with the people, for the people. NPFDB’s Statician, Zetty Saidin shared how 'Every' helped them :

Untitled-61

 

 

More Articles you might be interested in

Malaysiakini Childcare Study Report

Malaysiakini Childcare Study Report

This section explores the rising costs of raising children in Malaysia, limited childcare, and how these challenges affect family size and ...

Read More!
Navigating A Challenged Economy. Malaysian’s Financial Outlook 2024

Navigating A Challenged Economy. Malaysian’s Financial Outlo...

In this chapter, we examine recent and projected expense patterns among Malaysians, explore spending behaviors, assess financial confidence...

Read More!
Gen Z Media Consumption Habits & Taking the Big W in Marketing

Gen Z Media Consumption Habits & Taking the Big W in Marketi...

Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to effectively e...

Read More!
Group 3352

Join 19,000 Marketers who subscribe to our newsletter!

Be the first to receive our exclusive content—from insights to tips and tutorials—for free!