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How Vase.ai Helped Malaysian Dietary Supplement Association (MADSA) Customer Success Story
How MADSA develops the foundation of knowledge through data and validation to support efforts in developing public trust and confidence in health and dietary supplements.
Project Brief
MADSA needs specific consumer insights to increase the awareness of promotive and preventive healthcare in Malaysia.
About The Company
MADSA is a non-profit organization that promotes the interests of businesses involved in all aspects of dietary supplements or health supplements, from manufacturing to distribution and sales to consumers in Malaysia.
The challenge
Lobbying responsibly - We need data and validation when engaging with government agencies to push for the need for reasonable regulation and consumer access to health and dietary supplement products and choices.
Getting relevant, cost-effective information from consumers - We want to have a clearer, fresher picture of consumer sentiment to improve quality, trust and transparency in the market.
Educating the public about the safe use of supplements - We want to develop strategies that can increase the level of understanding among consumers when it comes to using supplements in maintaining their health.
“We never had information about what consumers in Malaysia think about health & dietary supplements, and reports from firms such as Nielsen & Euromonitor are costly for small organizations like ours.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
The Solution!
Vase.ai helped MADSA design a market survey to elicit consumer insights promptly, at an affordable price, and with efficient service throughout.
Time - Vase.ai’s self-service platform allowed MADSA team members to gain specific insights in as little as 24 hours while empowering them to overcome fear in conducting market research.
Data, insights, actions - The platform provides suggested insights on the more critical points, helping MADSA make sense of the data collected. They could also view live results available on the online dashboard to make quick, necessary decisions.
Reliable respondents - Aside from helping design an appropriate questionnaire, Vase.ai ensured that the survey received legitimate responses from its own proprietary panel of respondents.
The Delivery:
Quick turnaround time at an affordable rate - Tools such as segmentation analysis afforded by the platform made it easier for MADSA members to slice and dice already digestible results in any way they wanted. This speed and functionality are what organizations like MADSA need in market research.
Insights that matter - Data collected was accurate and reliable as it consisted of input from targeted consumers i.e consumers in Malaysia, enabling MADSA to formulate better marketing strategies with local nuances.
Digital media - Based on all these insights, MADSA has encouraged its members to start utilizing YouTube as a platform to educate consumers and promote supplement products. To date, they have seen increasing subscribers.
“I will continue using Vase.ai because not only do I like the service and that the team is very responsive, but also of its speed, simplicity and affordability.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
“Understanding what consumers in Malaysia find important, their sources of information, and how they behave in certain situations helps our members optimize their marketing strategies.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
