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Capturing insights that matter: How SEDAR Institute formulated better policy recommendations in Penang

As youth voters gear up for the upcoming 15th Malaysian General Election, SEDAR Institute (SEDAR) sets out to capture invaluable insights about the political perception of youth voters in Penang. SEDAR wanted to achieve three of their initial objectives, namely to:

  1. Gain improved insights on youth political and policy sentiment in Penang
  2. Learn to formulate relatable and impactful policy recommendations
  3. Provide a better picture on how regional sentiment can affect voting patterns
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Project Brief

SEDAR Institute needed a swift survey implementation to identify the political and policy perceptions of youth voters in Penang as the 15th General Election looms close.

About The Company

 

SEDAR Institute is a non-profit and independent organization that seeks to develop ideas and strategies to help build a united, democratic, just, egalitarian, liberal, and progressive nation for all Malaysians, transcending the barriers of race and religion.

The challenge

 

SEDAR Institute needed a swift survey implementation to identify the political and policy perceptions of youth voters in Penang as the 15th General Election looms close.

 

The implementation of UNDI18 and automatic voter registration (AVR) makes the 15th General Election a pivotal moment in Malaysia’s election history with its potential to transform the current political landscape with the influx of new and youth voters. SEDAR Institute, specializing in political and policy advisory, aimed to uncover hidden insights about the youth voters in Penang from the aspects of:


  • Civic political engagement
  • Policy views and support
  • Political sentiment

What did Vase.ai solve for SEDAR Institute?

 

●    “Vase.ai’s online platform was an immense help in the execution of our survey” - Conducting surveys through Vase.ai’s online platform eased various logistical issues associated with launching a survey.

●    “We gained a clearer picture of how youth voters engage with civic and political activities on the ground” - The insights from the survey taught us how to recalibrate plans for youth outreach in Penang, based on their engagement patterns of civic and political engagement.

●    “We are one step closer to understanding the policy needs of Penang’s youth” - Policy sentiments of Penang’s youth are identified through a series of targeted policy-based questions, allowing us to achieve better outcomes with our stakeholders in policy formulation.

The Solution

 
  • Evaluation
    Identify key reasons to youth voters’ thoughts and feelings.
  • Perception capture
    Identify their political and policy perceptions.
  • Voter behaviors
    Understand their policy perceptions, and how they engage with civic and political activities.
  • Voter behaviors
    Understand their policy perceptions, and how they engage with civic and political activities.
  • Profile
    Segment them based on selected criteria for more effective policy recommendations.

The Delivery

 

Guidance and support from research experts

A. Survey best practices
Vase.ai’s team of research experts suggested splitting the survey into several components to improve user experience through readability to capture a clearer and holistic picture of our target respondents

B. Unbiased voice
It is easy to be blindsided and miss the blind spots hidden within your research.
Vase.ai’s researchers helped SEDAR review the survey questions and ensure that they maintained a neutral tone and free of loaded language that might have otherwise skewed the results of the study.

Reliable and actionable insights

SEDAR Institute was able to unearth insights the voters’ civic and political engagement patterns, political sentiment, and policy perception by splitting the survey into several components.

The Results

 

It’s obvious that different generations have different behaviour and preferences that are driven by immense influences. Any organisation looking to engage with and capture the attention of youths must first understand their behaviours.

And this is where online research surveys can help.

Vase.ai enabled SEDAR Institute to identify ways to capture Penang youth voters’ attention after gaining on-the-ground insights from a series of online surveys on its artificial intelligence-driven platform.

Using these insights, SEDAR managed to come up with better policy recommendations that resonate with youths in Penang. Some of the insights are:

● Print is dying. Up to three-fifths of youth voters in Penang receive information from the online sphere to keep themselves politically informed. Conversely, print media is only consumed by one-fourth of youth voters in Penang as a source of political information.

● Youth voters in Penang largely engage in passive forms of political and civic engagement.

● Economic and infrastructure development remains a core concern of youth voters in Penang.

● Progressive political trends abound; more than half of the youth voters are okay with a Chief Minister candidate from a different ethnic background than theirs.

 

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