As a marketing agency, PiWo is always pressed for time and budget. Yet, consumer research is a necessary step in order to get the insights required to come up with a marketing strategy. Consumer research has always been a process that takes a long time to complete, at a price that is out of reach, and a lot of times, the company doesn't have full control over the research design, resulting in data that is not actionable. With Vase.ai, PiWo is able to get his nationwide research done in 3 days, at a price that is very palatable, and he even has full control over the research design, giving him the data that he needs in order to formulate a marketing strategy.
Getting consumer insights for a pitch, to validate a strategy and more
Idealogic Lab came to life from an innate determination to provide brands with meaningful strategies in this new normal world. With numerous years of experience, PiWo Chia founded Idealogic Lab after his last role as the Chief Strategy Officer at Naga DDB.
Idealogic Lab operates with the core belief of having the right tools to ensure brands are appropriated with the most relevant and impactful strategies to grow in the right direction and ensure consistent growth.
Vase.ai evaluates the problem and provides a customised approach for each issue.
Vase.ai offered Idealogic Lab a solution that allowed them to solve an age-old problem with research using a platform that can provide insights in as little as 24-hours, there was more time to spread across strategising and testing.
Insights vs Data
Many agencies drown in data that may not be useful; moreover, they may not have the time to decipher them. Vase.ai’s platform provides suggested insights that places a spotlight on the more critical points, making sense of the data collected.
Approach and Design
Vase.ai's team of research experts work closely with clients to ensure that the questionnaire design fits the selected approach in gathering valuable & meaningful insights, contributing to getting insights that are actionable and relevant to the strategy.
Affordable rate and turnaround time of 3 days
Results were displayed in a very digestible way. Vase.ai is able to provide proper research to companies at a price and turnaround time that makes research for a pre-campaign make sense.
Meaningful and relevant insights
The suggested insights feature on Vase.ai's platform helps greatly in interpreting the data, and reducing chances of missing out on meaningful insights. This gives us confidence in the strategy that we’ve developed, confidence in making a decision that “this” is the right thing to do for the brand.
Charts are live. You get access to a dashboard where you can see responses come in as the survey is being answered, enabling you to observe responses & indicate the story that you can tell or the hypothesis to form, resulting in a lot of time saved since you have a good idea of the narrative to work on.
Consumer research experts
Vase.ai’s platform comes with a customer support chat bubble championed by a team of experienced researchers that are very responsive (they often even respond during weekends), giving you the peace of mind that your project is in good hands.