The Source Asia's client was about to launch a new product, they needed to quickly validate their approach to ensure that consumers are positively attracted to all the product features, including its colour and the name. The project got even more challenging when the client mentioned that the budget is low, charts are required along with some analysis to interpret the data, and above all else, everything has to be delivered in one week.
Consumer Research and Insights
Validate concept prior to product launch
The Source Asia is a consumer insights and research company that prides itself on providing strategic and impactful marketing initiatives for its clients. M&C Saatchi’s The Source advocates appropriate research methods to ensure their strategies are backed with meaningful action points.
A validation survey is conducted when you have hypotheses that you’d like to test out. It could be a problem that you’re trying to solve, a product that you’re trying to introduce, an ad concept that you’re trying to launch or a packaging design that you’re working on.
M&C Saatchi’s The Source was faced with a client request that has been a challenge to fulfill by many.
As this client was about to launch a campaign for an upcoming product, they needed to quickly validate their approach to ensure that their target consumers are positively attracted to all product features, including its colour and the name.
Vase.ai worked with M&C Saatchi’s The Source to run a validation survey to validate their clients’ approach to a product they were about to release. Vase.ai guided them with the appropriate questionnaire format and angle, language translation, and platform usage to get optimum results.
Question format & approach
Choosing the proper format of questions is vital to gain honest and straightforward answers. The team of research experts at Vase.ai aided with the appropriate design for each question to conclude more relevant and impactful insights.
Understanding and selecting the appropriate demographics will provide meaningful insights that will elevate the client’s strategies.
Live Results & Insights
As the charts are live, the client is able to view responses as the survey is being answered, eliminating the need for data cleaning after fieldwork is completed.
With a proprietary panel of 450,000 identity validated Malaysians and 2.6 million consumers across 5 ASEAN countries on the platform, a nationwide survey across Malaysia was done in 3 days, and charts were already available.
Customer support team helped client navigate the platform and client found the platform to be highly intuitive.
The Vase.ai team worked closely with the client to create a validation survey that resonated with their core audience. As the client is not Malaysian, translation to the local language - Bahasa Malaysia, too was a challenge which the team at Vase.ai could assist with.