Media Consumption Across Generations in Malaysia 2025

In 2025, Malaysians no longer separate where they watch, learn, and shop. Every feed is now a mix of entertainment, education, and e-commerce. Vase.ai surveyed 962 Malaysians to understand how people consume content across platforms and how those habits shape what they watch, learn, and buy.

Here’s a sneak peek at 5 key insights that reveal how Malaysians spend their media time and discover brands online. Explore all 24 questions and findings in the full dashboard.

Note: The dashboard is only accessible via laptop or desktop. You can also view the full list of survey questions to explore how each insight was collected.

Here's What We'll Cover:

• 1. Facebook, TikTok, Instagram and YouTube top the list of news sources

• 2. Most Malaysians Use YouTube and TikTok for Entertainment

• 3. YouTube and TikTok Are Now Malaysia’s Top Learning Hubs

• 4. Most Malaysians Discover New Brands on TikTok and YouTubeFacebook

• 5. Fashion, Beauty and Gadgets Lead Online Purchases Driven by Social Platforms

• 🗂️ Full List of Media Insights from the Study

• Unlock the Full Media Consumption Dashboard

1. Facebook, TikTok, Instagram and YouTube top the list of news sources

🗣️ We Asked Malaysians:

"Which platforms do you use most often to keep up with news and current events?"

2. Most Malaysians use YouTube and TikTok for entertainment

🗣️ We Asked Malaysians:

"Which platforms do you use most often for fun and entertainment (videos, shows, memes, etc.)?"

3. YouTube and TikTok are now Malaysia’s top learning hubs

🗣️ We Asked Malaysians:

"Which platforms do you use most often to learn new skills or knowledge?"

4. Most Malaysians discover new brands on TikTok, Facebook and Instagram

🗣️ We Asked Malaysians:

"Where do you usually come across new brands or products for the first time?"

5. Fashion, Beauty and Gadgets lead online purchases driven by social platforms

🗣️ We Asked Malaysians:

"Which types of products have you purchased after seeing them on your most-used platform?"

🗂️ Full List of Media Insights from the Study

Each insight in our dashboard is built on 24 key questions exploring how Malaysians consume, learn, and shop through media and use their top platforms.

Unlock the Full Media Consumption Dashboard

Want to explore every question and chart in detail?

Note: The dashboard is only accessible via laptop or desktop. You can also view the full list of survey questions to explore how each insight was collected.

Ready to turn these insights into action?

Apply these findings to your next media strategy and see how a data-driven, audience-first approach can elevate engagement. Whether you’re planning content campaigns, designing cross-platform experiences, or refining messaging for different audiences, Vase.ai helps you test and validate your strategy with real-time feedback before launch.

 Quick Q&A: Malaysia’s 2025 Media Habits at a Glance