64% Shop During Merdeka Week: 5 Insights to Maximise Sales
Get 5 actionable insights from Malaysian shoppers to plan winning Merdeka sales campaigns and increase your brand’s conversions.
TikTok Drives 87% of Users to Buy - See What Works
TikTok has collapsed the funnel. Our survey of 423 Malaysians reveals why they buy, what they buy, and how price, trust, and...
Unlocking the Malaysian Breakfast Mindset
Get 4 surprising insights into Malaysia’s breakfast habits to fuel data-driven F&B campaigns, backed by a survey of 400 consumers...
Malaysiakini Childcare Study Report
This section explores the rising costs of raising children in Malaysia, limited childcare, and how these challenges affect family...
Navigating A Challenged Economy. Malaysian’s Financial Outlook 2024
In this chapter, we examine recent and projected expense patterns among Malaysians, explore spending behaviors, assess financial...
Gen Z Media Consumption Habits & Taking the Big W in Marketing
Our latest survey reveals insights into Malaysian Gen Z’ers’ media consumption habits, and buying behaviours for marketers to...