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At the heart of this advocacy journey was robust, data-driven research powered by Vase.ai. As an award-winning leader in marketing technology, recognised at the 2025 Malaysia Technology Excellence Awards, Vase.ai provided quantitative research that strengthened the case for change. This collaboration highlights how data and human stories can shape policies, inspire action, and create meaningful societal impact.
The Challenge: Amplifying Voices Through Credible Data
Family Frontiers was advocating for a deeply emotional and complex cause the right of Malaysian mothers to confer citizenship to their children, an issue that had been overshadowed for years. They faced two key challenges:
Demonstrating the Real-Life Impact: Policymakers needed to understand the lived experiences of affected families and the consequences of statelessness.
Building Credibility Through Data: To drive legislative change, Family Frontiers needed evidence-based insights to strengthen their advocacy efforts and garner widespread public and political support.
This is where Vase.ai came in.
How Vase.ai Helped
1. Tailored Research Methodologies
Vase.ai partnered with Family Frontiers to design a research approach that was both data-driven and impactful. Through carefully crafted surveys, we gathered insights into Malaysians’ understanding of citizenship issues and their opinions on the matter.- Surveys: By reaching a broad audience, we collected quantitative data to uncover public perceptions, identify knowledge gaps, and provide compelling evidence to support advocacy efforts.
2. Elevating Voices with 100% Verified Participants
Vase.ai ensured that all participants mothers, families, and advocates were credible and authentic, lending legitimacy to the data collected. This allowed Family Frontiers to present a powerful narrative rooted in real-life experiences and diverse perspectives.
3. Data-Driven Advocacy Materials
The insights gathered were transformed into actionable recommendations, infographics, and presentations. These materials became pivotal tools for Family Frontiers to:
- Engage policymakers with compelling evidence.
- Mobilize public support through campaigns.
- Secure media coverage that amplified their cause.
4. Timely Delivery for Legislative Impact
Time was of the essence, and Vase.ai delivered insights within a tight timeframe. The research findings aligned perfectly with Family Frontiers' advocacy milestones, ensuring their campaigns were timely and impactful.
