Is Brand Loyalty Dead in Malaysia? 6 Lessons for Marketers (2026)
Is brand loyalty dead in Malaysia? 83% of shoppers switched a usual brand in 2026, but only 12% because of price. Julie Ng on BFM...
BFM Brandfest 2026: 15 Ideas Every Marketer Should Steal
Our full recap of BFM Brandfest 2026: 15 ideas from both days, plus fresh Vase.ai data on how Malaysians will discover, switch and...
Report: Malaysian Women on Workplace Discrimination & Harassment
Vase.ai & Women's Aid Organisation wanted to understand the type of harassment and discrimination women experience at the...
What We Shared at Retail Summit Asia. Retail Growth Hacks 2025.
Discover 11 shopper insights and 12 growth hacks shared at Retail Summit Asia 2025 to help Malaysian retailers boost online and...
AI, Authenticity & Omnichannel: What We Took Away From Brandfest 2025
Discover 3 key takeaways from Brandfest 2025 and get our 10 practical AI tips to improve your market research with speed and...
Integrating Brand Health Insights into Product Development
Why do product changes cause intense anger? Discover the biggest brands’ hidden strategies to avoid negative reactions. Click...
Celebrating Innovation: Vase.ai Recognized for Excellence in Marketing Technology
Vase.ai's commitment to data-driven insights earned us the 2025 Malaysia Technology Excellence Award for Software – Marketing...
How to Conduct Competitive Analysis [With Templates]
Ever wondered what gives top brands their competitive edge? Uncover the secret strategies behind data-driven SWOT analysis, market...
Brand Awareness: What It Is and 10 Strategies To Grow It
Boost your brand awareness with these 10 proven strategies! Learn how to create a lasting impression and grow your audience...