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Why does the consumer not choose my product?

Proactiveness trumps reactiveness. Find out the reason why some consumers don’t choose your product before your sales report arrives.
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What you will learn from a Product Audit?

Save your time, and resources and avoid bad decisions. Designed by consumer research experts.

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Level of awareness of the product

Have consumers heard of the product? People can't buy something they don't know exist.
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Level of familiarity with the product 

Are consumers familiar with the product? Help consumers choose between your product and your competitors.
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The overall perception of the product

What do consumers think about the product? Bad awareness is worse than low awareness.
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Likeability of the packaging design 

Does the packaging stand out and grabs the consumer's attention? Help consumers notice your product
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Attractiveness of product messaging

How much do consumers resonate with the product messaging? Relevance increases likeability
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Pricing acceptance

Would consumers pay for your product at this price? Margin is important, so is sales
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Attractiveness of the promotion

Does this promotion attract consumers to buy the product? Create campaigns that work.
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Comparison of all the above with competition

How does the product stand against the other competing products? Gain the upper hand over your competitors.

Measure and identify gaps in product satisfaction to win over consumers

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STRATEGIZE

Guide your product strategy through consumer feedback with a product audit

Design your product strategy around the opinions of the people who are buying your product.

EXPAND

Expand and capture a larger market share

Even when your product is selling well, it’s always worth understanding why the remaining market doesn’t choose your product. These insights could lead to a new product that increases your topline.

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ANALYSIS

Get detailed answers on why consumers don’t choose you

The best way to improve is to face the moment of truth by understanding in detail why consumers say “no”.

COMPARE

Understand what makes different segment ticks 

Not all segments face the same issues. We serve you with instant suggested insights that highlights the differences across segments. 

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COMPARE

Compare with your competition and know where you stand

Your product score is only meaningful when you compare it with your competition. 

TRACK

Measure and track your improvements 

Measure your growth and put a financial value on all your product iterations. Impress your stakeholders with your results scorecard.

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Testimonials

How we helped LPPKN to make faster, smarter decisions

How Vase.ai outperforms traditional research

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Fast

Save 5x of your time from waiting for results with AI-driven insights

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Accurate

Get the most accurate standing of your brand with fresh insights

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Be in control

Enable you to dig deeper instantly with follow-up questions

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Get guidance

Enjoy the speed to insights with Research Expert customisation

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