Why does the consumer not choose my product?Proactiveness trumps reactiveness. Find out the reason why some consumers don’t choose your product before your sales report arrives.
What you will learn from a Product Audit?
Save your time, and resources and avoid bad decisions. Designed by consumer research experts.
Level of awareness of the product
Level of familiarity with the product
The overall perception of the product
Likeability of the packaging design
Attractiveness of product messaging
Attractiveness of the promotion
Comparison of all the above with competition
Measure and identify gaps in product satisfaction to win over consumers
Guide your product strategy through consumer feedback with a product audit
Design your product strategy around the opinions of the people who are buying your product.
Expand and capture a larger market share
Even when your product is selling well, it’s always worth understanding why the remaining market doesn’t choose your product. These insights could lead to a new product that increases your topline.
Get detailed answers on why consumers don’t choose you
The best way to improve is to face the moment of truth by understanding in detail why consumers say “no”.
Understand what makes different segment ticks
Not all segments face the same issues. We serve you with instant suggested insights that highlights the differences across segments.
Compare with your competition and know where you stand
Your product score is only meaningful when you compare it with your competition.
Measure and track your improvements
Measure your growth and put a financial value on all your product iterations. Impress your stakeholders with your results scorecard.
How we helped LPPKN to make faster, smarter decisions
How Vase.ai outperforms traditional research
Save 5x of your time from waiting for results with AI-driven insights
Get the most accurate standing of your brand with fresh insights
Be in control
Enable you to dig deeper instantly with follow-up questions
Enjoy the speed to insights with Research Expert customisation
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