TTarget the right audience with the right message at the right time
Save your time, resources and avoid bad decisions. Designed by consumer research experts.
Consumer segmentation offers you a deeper understanding of your customer’s preferences and needs.
Reasons why you should conduct a consumer segmentation study :
- Determine the profit potential of each customer segment to adjust your marketing budget accordingly.
- Personalize marketing messages that will resonate most with specific groups of customers.
- Gear your business towards the people that matter most.
- Find the best communication channel for each segment.
- Improve relationships with your customers to build customer loyalty and retention
Answer to these questions:
- Who is my brand’s ideal customer?
- How do I optimize my marketing efforts?
- How do I establish a better relationship with my customers?
- What are the needs of my most-profitable segments?
- Does my brand offer different experiences to different customer segments?
Testimonials
How we helped Idealogic to make faster, smarter decisions
“With Vase.ai, you can be super sure of the strategy that you're implementing.”
“For other agencies out there, see Vase.ai as your research partner. When you’re working with large agencies, you don’t really have any decision-making power in the entire research process, and at the end, you don’t really know how to make full use of the data. With Vase.ai, as an agency, you get a lot more control in terms of deciding what data to collect which will allow you to utilise the data effectively after the research, and you can accurately diagnose the immediate problems and you can make better decisions.“
PiWo Chia
-Founder of Idealogic
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