Report: COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms

How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children are communicating with the educational institutions during this time.

Vase.ai

Feb 14, 2023

99% Malaysians been following up on news developments regarding COVID-19.
51% are following the news closely every other hour on how to protect themselves against COVID-19.
Apart from the news, top content Malaysians are consuming are Movies (67%), TV Series/Dramas (62%), and Cooking Shows (35%).
Youtube is the top watched TV/Video service during this period.
12% Malaysians have newly subscribed to Netflix since March 2020 and a significant also newly subscribed to E-commerce platforms.

Planning Hard, Playing Harder — Behind the Scenes of Vase.ai...

Go behind the scenes of Vase.ai’s Q2 planning—where strategy meets laughter, teamwork, and a prank that says it all.

Integrating Brand Health Insights into Product Development

Why do product changes cause intense anger? Discover the biggest brands’ hidden strategies to avoid negative reactions. Click before your c...

Celebrating Innovation: Vase.ai Recognized for Excellence in...

Vase.ai's commitment to data-driven insights earned us the 2025 Malaysia Technology Excellence Award for Software – Marketing Technology! ?...

Report: COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms

Vase.ai

More Articles you might be interested in

Planning Hard, Playing Harder — Behind the Scenes of Vase.ai...

Tiago Gouveia

Integrating Brand Health Insights into Product Development

Vase.ai

Celebrating Innovation: Vase.ai Recognized for Excellence in...

Vase.ai

Join 19,000 marketers who subscribe to our newsletter!

Newsletter

Solution

Company

Pricing

Resources