Skip to content
Explore Free Consumer Insights to Drive Smarter Marketing View Free Insights
×
Back to All Articles
past blogs

Report: 60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential during the MCO period.

Vase.ai
Vase.ai

Feb 14, 2023

  • During Phase 1 of MCO, 35% Malaysians were shopping Offline only, however, in Phase 3, 60% are currently shopping Offline only.
  • Purchase of personal hygiene items dipped from 91% in Phase 1 to 74% in Phase 3.
  • Purchase of face masks, hand sanitisers and disinfectants also dipped from 86% in Phase 1 to 74% in Phase 3.
  • When it comes to food items, eggs and dry food items remain the top stocked up item from Phase 1 to Phase 3 of the MCO period.
  • In Phase 3, only 19% were stocking up on food items only, while 62% say they are still stocking up on both food and home essential items.
  • Cooking ingredients, Clothes and Baking products are the top purchased items in the ongoing Hari Raya Sales in Phase 3.

Read part 1 of the report

Read part 2 of the report

 

More Articles you might be interested in

Celebrating Innovation: Vase.ai Recognized for Excellence in Marketing Technology

Celebrating Innovation: Vase.ai Recognized for Excellence in...

Vase.ai's commitment to data-driven insights earned us the 2025 Malaysia Technology Excellence Award for Software – Marketing Technology! ?...

Read More!
What Is Brand Equity, and Why Should You Care?

What Is Brand Equity, and Why Should You Care?

Brand equity is the secret to customer loyalty and higher profits. Learn how to measure and build it like a pro.

Read More!
How to Measure Brand Health [10 Key Metrics to Track]

How to Measure Brand Health [10 Key Metrics to Track]

Discover 10 key metrics, tools, and frameworks to measure brand health. Uncover actionable insights and strategies to enhance your brand’s ...

Read More!
Group 3352

Join 19,000 marketers who subscribe to our newsletter!

Be the first to receive our exclusive content—from insights to tips and tutorials—for free!