Part 1

Module 3: “Actual” Data Analysis

Analysing your data and putting it into a report can be the most challenging part of conducting your market research yourself. Data Detective shows you how to make use of your research objectives and accuracy-focused questionnaire design to perform a straightforward analysis that leads to a simple, easy-to-read research report that includes an executive summary and actionable next steps.

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Module 3 - Part 1

Step 3 of Data Analysis

  • Data cleaning: What it is and why it matters
  • Creating an executive summary

Activity (slide 14 & 15)

Asset 1s (1)

Try your hand at creating an executive summary

Watch next module

Module 3 - Part 2

Step 3 of Data Analysis

Tips on creating your research report including

  • Data visualisation
  • Bucketing data points
  • Building scorecards
  • Analysing and comparing audience segments