Module 1: Research Objective

Your first step in planning your market research is to define your research objectives. Data Detective takes that one step further, and shows you how to clearly define your research objectives in a way that makes your data analysis and report preparation easier when the time comes.

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Module 1

  • Helpful tips for defining your research objectives
  • Using a Case Study to demonstrate the expansion of research objectives.

Activity (slides 16 and 17)

Asset 22

Try your hand at expanding research objectives into an easy-to-analyse form

Ready for Module 2!

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