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Report: 60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO

Written by Vase.ai | Feb 14, 2023 2:34:02 AM
  • During Phase 1 of MCO, 35% Malaysians were shopping Offline only, however, in Phase 3, 60% are currently shopping Offline only.
  • Purchase of personal hygiene items dipped from 91% in Phase 1 to 74% in Phase 3.
  • Purchase of face masks, hand sanitisers and disinfectants also dipped from 86% in Phase 1 to 74% in Phase 3.
  • When it comes to food items, eggs and dry food items remain the top stocked up item from Phase 1 to Phase 3 of the MCO period.
  • In Phase 3, only 19% were stocking up on food items only, while 62% say they are still stocking up on both food and home essential items.
  • Cooking ingredients, Clothes and Baking products are the top purchased items in the ongoing Hari Raya Sales in Phase 3.