Proactiveness trumps reactiveness. Find out the reason why some consumers don’t choose your product before your sales report arrives.
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Have consumers heard of the product? People can't buy something they don't know exist
Are consumers familiar with the product? Help consumers choose between your product and your competitors'
What do consumers think about the product? Bad awareness is worse than low awareness
Does the packaging stand out and grabs the consumer's attention? Help consumers notice your product
How much do consumers resonate with the product messaging? Relevance increases likeability
Would consumers pay for your product at this price? Margin is important, so is sales
Does this promotion attract consumers to buy the product? Create campaigns that work
How does the product stand against the other competing products? Gain the upper hand over your competitors
Design your product strategy around the opinions of the people who are buying your product.
Even when your product is selling well, it’s always worth understanding why the remaining market doesn’t choose your product. These insights could lead to a new product that increases your topline.
The best way to improve is to face the moment of truth by understanding in detail why consumers say “no”.
Not all segments face the same issues. We serve you with instant suggested insights that highlights the differences across segments.
Your product score is only meaningful when you compare with your competition.
Measure your growth and put a financial value to all your product iteration. Impress your stakeholders with your results scorecard.
“The Vase.ai team’s understanding of Carsome's business challenges helped shape an impactful and insightful research study.
We used the responses from the research to understand how to better communicate with consumers and make more effective decisions on advertising channels.
We have been using the results from the surveys to revise our advertising budget allocations each quarter. We made decisions to abort certain ads and invest more in others.
Our communication with consumers has also shifted to focus more on their problems and concerns. ”
Elevate your product game, decrease the stress of getting there.